It is well know that celebrity endorsement sells. However does it sell art? For the past five years we have seen an increasingly use of celebrities from all areas, creating pieces of art or supporting new artists.
Last year Liberty, one of the most famous and oldest department stores, announced a partnership with Ronnie Wood from the Rolling Stones group. The partnership involved having the Wood’s painting as prints for dresses and scarves. The musician said that he "wanted to work with Liberty of London because of the great tradition that Liberty has of artistic collaborations going back to the very early days when Liberty first opened."
Another artist using celebrity name as an endorsement is Paul Freud, son of Lucian Freud. Lucian created a name for himself as a painter. His surname can have opened a few doors but still today he is considered one of the greatest painters still alive. Nevertheless, when it comes to Paul, the only thing people generally known about him is his surname. Yet that did not make any difference when tagging princes to his work, which for a newcomer it is a bit over priced.
The latest new is the singer Robbie Williams. Apparently Williams has been painting for a few years and declared in his blog that he really like painting and had turn his garage into an ‘art club’. Good or not, a small gallery in London is seeking to have his pieces and may be sell a few pieces with Robbie Williams’ tag attached.
And as says Jonathan Jones from the Guardian, "why not?".
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