Maybe art or not there Royal wedding has been the major subject on the street. There is nothing else more expected and talked about in the world than the event in question. The strategy used to promote the wedding has never been so big and inclusive. The Clarence house has been using all channels of communication available. It is a real social media wedding. The strategy has the aim to promote the Royal family and keep the interest on it. The couple’s picture and wedding details can be seen anywhere by anyone. Still, has it worked?
It seems that inside the UK people are really concerned with the bank holiday but not the couple. Yet, abroad the event seems to be as special as the Royals desire. On the hand, companies inside the United Kingdom have been using the strategy to promote products and services. According to journalists there were never so many press releases with the same subject. The lines are same ‘fit for a king’, ‘calling all Kates and Williams’, and ‘following the footsteps of...’. PR agencies have been using event to promote beds to places to visit, boots to engagement rings. The magical world of being a future king and future princess still exist inside us and nothing appeals more than our own feelings.
I think there are some occasions where even without a PR plan - the whole world will be watching! Of course the finer details for the Royals have been thought through and planned meticulously, but as a couple in-love, they appear to be genuinely happy and this accounts for their huge popularity to a large extent. The public holiday was, of course, very welcome, but I do think that most people in the UK did spend at least part of that day watching the processions. I do completely agree with you that a "fairytale ending", whether we admit it or not, appeals to the best of us. Congratulations William and Kate.
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